FACTORY 001

ASAGI

ROOTS

明治39 年製綿業として山形県にて創業し、自社ブランド「日の出鶴わた」の販売や寝具の製造販売一筋110 年以上、地元の人々に愛される布団屋として山形に根を張り活動している。平成に入ると、独自の健康志向路線を見出し「疲れをいやし、明日への活力を生み出す寝具の創造」を掲げ腰痛専用敷き布団など、お客様の健康第一を考えた商品を展開。J リーグ・モンテディオ山形のオフィシャルサプライヤーになるなど、実績も積んでいる。

Established in Yamagata Prefecture as a cotton manufacturing business in 1906, it has been selling its own brand "The Sunrise Crane Cotton" (Hinode Tsuru Wata) and other bedding products for over 110 years and is a Yamagata-born futon dealer loved by locals. Since the beginning of the Heisei era, the company went on its own health-oriented route of development and while considering the customers' health as being the most important, it had been developing products such as back pain mattresses, etc. with an idea of "bedding for healing tiredness and creating vitality for tomorrow". The company has been accumulating various achievements, such as being the official supplier of Montedio Yamagata, a soccer club playing in J-League.

SIGNATURE SKILL

かつて南極観測基地に布団を納めるなど、寝具のクオリティには折り紙付き。現在も旅館やホテルへの布団の納入実績は全国にわたる。自社工場では機械生産だけでなく、伝統技法を身に着けた布団職人も在籍し、丁寧な手作業による和布団の生産も行われ、その技術や生産力は日本屈指といえる。

With a track record of supplying futons to Antarctic observation bases in the past, this is a company with products of guaranteed quality. Currently, it has the delivery record of futons to ryokans and hotels nationwide. At the company’s own factory there is not only machine production implemented, but also the traditional techniques of futon craftsmen are used and Japanese traditional futons are carefully handmade, so the company’s technology and productivity are said to be one of the best in Japan.

COMPANY

工場や店舗で働くスタッフの「人間力」がアサギの魅力だ。山形市の直営店舗では、まさに布団の生き字引といえるベテランから、フレッシュな若手まで、豊富な知識と経験を持つスタッフが商品の魅力をユーモアを交えて解説し、適切な寝具を提案してくれる。110 年以上の歴史は、まさに働く人々の魅力によって紡がれている。

"Human qualities" of the staff working at the company’s factories and shops are the advantage of Asagi. At the store directly operated by the city of Yamagata highly knowledgeable and experienced staff ranging from veterans, who are said to be walking encyclopedias of futon craftsmanship, to fresh youngsters will explain the appeal of the company’s products with humor and suggest appropriate bedding to their customers. The history of more than 110 years is woven by the charm of people’s work.
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